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Reformer Poses
The new generation Pilates Reformer by The Sanctuary Group
Pilates Reformer is the discipline attracting the largest number of practitioners in the world of wellness today.
With Poses Reformer, you're partnering with an already recognised premium brand, a concept that's simple to operate and has proven profitability.
The Reformer Poses concept
Poses Reformer modernises the Reformer Pilates: an immersive environment, exclusive playlists, instructors trained in our method, and signature lighting design.
Every session becomes a highlight, and every studio, a must-visit venue.
Our mission: to create spaces that combine Business impact and emotional impact.
Why join Poses Reformer?
Established in 2013, The Sanctuary Group is at the origin of iconic top-end sports brands in France: Aqua by, Le Cercle Boxing, DECIBEL, SPACE CYCLE, DRIP.
POSES is today the most successful Pilates brand in Paris, with the best fill rate et a rapidly growing community.
15 open studios, a clear identity, recognised expertise: a desirable brand renowned for its quality.
The continued development of POSES and the expansion of its network demonstrate its growth strategy in the premium fitness market.
A profitable model.
Studio apartments 100 m²,
Average EBE: +40%,
Forecast CA target: £650,000 in 3 years,
Contract: 9 ans.
A simple concept to leverage: minimal staff, no stock, and a model designed for performance and longevity.
The growth and profitability potential of the POSES Reformer concept is strengthened by market dynamics and the growing interest in innovative fitness experiences.
Comprehensive support
From the site search to the Digital communication, our experts will support you every step of the way: architecture, design, works, team training, marketing, CRM tools and operational supervision.
You undertake, we structure.
Our franchisee onboarding process includes several key stages: selection, immersion, comprehensive training and contract signing, to ensure an optimal start.
A growing market
THE Pilates Reformer is experiencing spectacular growth: a female, urban, loyal customer base that is attached to the quality of experience.
It is the perfect moment to start.
Very few players are truly structured. With Poses Reformer, you enter the market with the support and legitimacy of a leading group.
Key figures & the ideal profile
- Entrance fee & training : £35,000 net of VAT
- Royalty fee : 5 % of turnover excluding VAT
- Marketing royalty : 2 % of turnover excluding VAT
- Minimum personal contribution from 20 % of the total investment
- Total investment from €200,000
- Projected CA target (3 years): 650 000 €
- EBE target : +40 %
- Contract duration: 9 ans
Profile required:
Entrepreneurs passionate about well-being and creating experiences.
No sports experience required, we will train and support you on all operational aspects.
The most requested areas are being allocated.
You would like to implement The most desirable Reformer studio in your city?
Our expansion teams will study your project and guide you every step of the way.
